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55. Twilight Cross Media Case Study

Description

This Media Studies Factsheet:
• Demonstrates how a film is marketed across the three media platforms: broadcast, print and e-media.
• Illustrates how audiences can respond to a marketing campaign.

Download Type

.PDF (pdf) 250.976 KB

Date Published

January 2010

ISSN / ISBN

ISSN: 1351-5136

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