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Description

You will probably have heard of the famous Route 66 in the USA. The North Coast 500 is Scotland’s example of a similar strategy. The route was developed to bring economic benefits from tourism to a huge area of the Scottish Highlands by coordinating and marketing a whole series of enterprises and developments in places along the route.

Whilst examples of rebranding bring a range of benefits, they can lead to environmental and socioeconomic costs.

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.PDF (pdf) 2.477 MB

Publication Date

April 2023

ISSN / ISBN

ISSN: 1351-5136

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466 The North Coast 500

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