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294. Understanding Albert Bandura’s Social Learning Theory: Imitation, and Media Effects

Description

This Media Studies Factsheet explains some audience behaviour theories, explains key ideas of Albert Bandura’s Social Learning Theory, applies some aspects of the theory to media products, and compares and contrasts Bandura with other media effects theories.

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.PDF (pdf) 3.821 MB

Publication Date

January 2026

ISSN / ISBN

ISSN: 1351-5136

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294 Understanding Albert Banduras Social Learning Theory

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