The aims of this Media Studies Factsheet are:

  • To help you develop your understanding of myth within your wider study of semiotics.
  • To introduce you to Roland Barthes’ ideas from his book, Mythologies.
  • To help you to understand the role of cultural myth in advertising.
  • To be able to understand and apply Barthes’ ideas to your own set products.
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.PDF (pdf) 1.693 MB

Publication Date

September 2022


ISSN: 1351-5136

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245 The Role of Roland Barthes Myth in Advertising

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