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Description

This Media Studies Factsheet:
• Focuses on the conceptual planning required for a practical production in advertising and marketing.
• Considers formulating ideas for production based on an understanding of how media concepts can inform practical productions.
• Discusses some basic advertising and marketing theory with a view to constructing practical coursework.

Download Type

.PDF (pdf) 292.837 KB

Publication Date

January 2009

ISSN / ISBN

ISSN: 1351-5136

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The materials published on this website are protected by the Copyright Act of 1988. No part of our online resources may be reproduced or reused for any commercial purpose, or transmitted, in any other form or by any other means, without the prior permission of Curriculum Press Ltd.

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36 Plan Adv Campaign

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