This Media Studies Factsheet:
• Identifies the branding techniques used in the creative industries.
• Considers how brands are created across media platforms.
• Evaluates the role that idents play in building a definable brand in television broadcasting.

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.PDF (pdf) 6.442 MB

Publication Date

January 2015


ISSN: 1351-5136

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127 Branding Tv And Idents

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