The aims of this Media Studies Factsheet are to define the concept of branding and identify the way branding is used in various areas of the media, including:
• The use of branding in advertising.
• The use of branding by media institutions.
• The branding of celebrities.

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.PDF (pdf) 1.529 MB

Publication Date

January 2017


ISSN: 1351-5136

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158 Branding In The Media

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