The aims of this Media Studies Factsheet are to:

  1. Provide an overview of some audience theories.
  2. Demonstrate how they can be applied to media products.
  3. Offer some debate on contextual influences that relate to audience theories.
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.PDF (pdf) 1.022 MB

Publication Date

April 2020


ISSN: 1351-5136

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210 Applying Audience Theory

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