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281. Advertising and Marketing: Analysing Adverts in the Contemporary Context

Description

This Media Studies Factsheet provides an overview of key ideas for advertising and marketing in a contemporary context, demonstrates how to apply media concepts and ideas to advertising products, and explains how theory can be applied to advertising and marketing.

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.PDF (pdf) 1.609 MB

Publication Date

April 2025

ISSN / ISBN

ISSN: 1351-5136

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281 Analysing Adverts in the Contemporary Context v1

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