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158. Branding in the Media

Description

The aims of this Media Studies Factsheet are to define the concept of branding and identify the way branding is used in various areas of the media, including:
• The use of branding in advertising.
• The use of branding by media institutions.
• The branding of celebrities.

Download Type

.PDF (pdf) 1.529 MB

Date Published

January 2017

ISSN / ISBN

ISSN: 1351-5136

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158 Branding In The Media

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