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158. Branding in the Media


The aims of this Media Studies Factsheet are to define the concept of branding and identify the way branding is used in various areas of the media, including:
• The use of branding in advertising.
• The use of branding by media institutions.
• The branding of celebrities.

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.PDF (pdf) 1.458 MiB

Date Published

January 2017


ISSN: 1351-5136

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