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22. Vertical and Horizontal Integration in Media Institutions – A Focus on Film

Description

This Media Studies Factsheet:

  • Defines the concepts of vertical and horizontal integration using the Hollywood film industry as a case study.
  • Evaluates the effect of vertical and horizontal integration on the production and consumption of media texts.
  • Demonstrates what vertical and horizontal integration tell us about the construction of audiences as well as the pleasures the audience experience.
Download Type

.PDF (pdf) 178.093 KB

Publication Date

January 2008

ISSN / ISBN

ISSN: 1351-5136

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22 Vert Horz Int

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