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Media Studies Factsheet: 022. Vertical and Horizontal Integration in Media Institutions

  • Media Studies Factsheet: 022. Vertical and Horizontal Integration in Media Institutions

Media Studies Factsheet: 022. Vertical and Horizontal Integration in Media Institutions

  • Price £3.00
  • Code: MEA-FSPI-022
  • The aims of this Factsheet are to: 
    • Define the concepts of vertical and horizontal integration using the Hollywood film industry as a case study 
    • Evaluate the effect of vertical and horizontal integration on the production and consumption of media texts 
    • Demonstrate what vertical and horizontal integration tell us about the construction of audiences as well as the pleasures the audience experience