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Sociology Factsheet: 05. Choice of Research Method

  • Sociology Factsheet: 05. Choice of Research Method

Sociology Factsheet: 05. Choice of Research Method

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  • Code: SOA-FSPI-005
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    How do sociologists decide which method to use in their research? There are a lot of factors and also many decisions that must be made. Primary and secondary data. If a sociologists ‘discovers’ the information (or data) by doing their own investigation this produces primary data. If the sociologist uses existing information to carry out their investigation this produces secondary data. Quantitative and qualitative data.If the information is expressed in numerical form (such as figures or percentages) this is called quantitative data. If the information records peoples thoughts, feelings, opinions, actions etc but it is not in numerical form it is called qualitative data.