This Sociology Factsheet will look at YouTube and global popular culture and explore the issues related to the power of YouTube, the arguments for and against a global popular culture, and the extent to which it is an important factor of media and globalisation. The Factsheet includes Exam Hints to help you to use your knowledge to gain maximum marks, while the activities give you the opportunity to apply what you have learned and will help you develop your skills in this area.
Words in bold are explained in the glossary and a reference list is included at the end of the Factsheet.
The examiner will expect you to be able to: 1. Demonstrate your understanding of global popular culture, and the part YouTube plays. 2. Demonstrate your understanding of the consequences of a global popular culture 3. Critically evaluate differing theories and research on this topic. 4. Be confident in incorporating examples and illustration in an exam response.
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