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137. Viral Marketing

Description

This Media Studies Factsheet:
• Introduces some basic advertising principals.
• Considers recent changes that have impacted on the advertising industry.
• Defines and exemplifies viral marketing and the techniques it uses.

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.PDF (pdf) 6.289 MB

Date Published

September 2015

ISSN / ISBN

ISSN: 1351-5136

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137 Viral Marketing

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