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136. The Rise of YouTube Opinion Leaders

Description

This Media Studies Factsheet:
• Considers the importance of marketing in the media.
• Defines and discusses the concept of ‘opinion leaders’.
• Identifies and exemplifies some contemporary opinion leaders and the issues they raise.

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.PDF (pdf) 3.755 MB

Date Published

September 2015

ISSN / ISBN

ISSN: 1351-5136

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136 The Rise Of Youtube Opinion Leaders

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