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5. Stereotypes: Simplifying the Complex

Description

This Media Studies Factsheet introduces and defines stereotyping as a part of the concept of representation. This Factsheet will:
• Look at what stereotypes are and why they are used by media texts.
• Discuss how stereotypes and countertypes are used by media texts.
• Identify some characteristics of stereotypes.
• Discuss how stereotypes are formed.

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.PDF (pdf) 189.379 kB

Date Published

September 2006

ISSN / ISBN

ISSN: 1351-5136

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05 Stereotype Complex

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