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6. Introduction to Audience

Description

This Media Studies Factsheet:
• Identifies the importance in defining a target audience for media producers.
• Shows the differences between a mass audience and a niche audience; a target audience and an actual audience.
• Discusses the different ways audience members make use of media texts.

Download Type

.PDF (pdf) 149.378 KB

Date Published

January 2007

ISSN / ISBN

ISSN: 1351-5136

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06 Audience Intro

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