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36. How to Plan an Advertising Campaign

Description

This Media Studies Factsheet:
• Focuses on the conceptual planning required for a practical production in advertising and marketing.
• Considers formulating ideas for production based on an understanding of how media concepts can inform practical productions.
• Discusses some basic advertising and marketing theory with a view to constructing practical coursework.

Download Type

.PDF (pdf) 292.837 kB

Date Published

January 2009

ISSN / ISBN

ISSN: 1351-5136

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