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37. Cross Media case studies

Description

This Media Studies Factsheet:
• Considers the way media institutions use multiple media platforms to produce, distribute and promote texts.
• Considers the changing behaviours of audiences and how they relate to new technologies.
• Demonstrates with examples of recent media practice how multiple media platforms create additional marketing opportunities and encourage audience engagement.

Download Type

.PDF (pdf) 313.217 KB

Date Published

January 2009

ISSN / ISBN

ISSN: 1351-5136

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37 Cross Media Cs

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