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61. Convergence & Synergy in the Film Industry

Description

This Media Studies Factsheet:
• Helps you understand what is meant by ‘convergence’ and ‘synergy’.
• Illustrates how News Corporation is an example of media convergence.
• Shows how the promotion of Avatar (2009 dir. Cameron) was reliant upon synergy.
• Helps you understand the strengths and drawbacks of convergence and synergy for institutions and audiences.

Download Type

.PDF (pdf) 311.806 KB

Date Published

September 2010

ISSN / ISBN

ISSN: 1351-5136

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