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78. Advertising in the Digital Age: Cadbury and Compare The Market

Description

This Media Studies Factsheet:
• Provides an overview of two digital age advertising case studies: Cadbury and Compare the Market.
• Explores how advertising campaigns have responded to the digital revolution.
• Analyses the ways in which a range of media platforms are used by both the advertising industry and audiences.

Download Type

.PDF (pdf) 401.158 KB

Date Published

September 2011

ISSN / ISBN

ISSN: 1351-5136

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78 Adverts Digital Age

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