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Description

This Media Studies Factsheet:
• Provides an overview of two digital age advertising case studies: Cadbury and Compare the Market.
• Explores how advertising campaigns have responded to the digital revolution.
• Analyses the ways in which a range of media platforms are used by both the advertising industry and audiences.

Download Type

.PDF (pdf) 401.158 KB

Publication Date

September 2011

ISSN / ISBN

ISSN: 1351-5136

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The materials published on this website are protected by the Copyright Act of 1988. No part of our online resources may be reproduced or reused for any commercial purpose, or transmitted, in any other form or by any other means, without the prior permission of Curriculum Press Ltd.

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78 Adverts Digital Age

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