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235. Advertising and Marketing – The Most Necessary of All Media Forms

Description

The aims of this Media Studies Factsheet are to:

  • Define advertising and marketing.
  • Engage with advertising and marketing using a range of ideas from the theoretical framework.
  • Identify recent changes in advertising and marketing practices.

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.PDF (pdf) 1.53 MB

Date Published

January 2022

ISSN / ISBN

ISSN: 1351-5136

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235 Advertising and Marketing

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