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Media Studies Factsheet: 158. Branding in the Media

  • Media Studies Factsheet: 158. Branding in the Media

Media Studies Factsheet: 158. Branding in the Media

  • Price £3.00
  • Code: MEA-FSPI-158
  • The aims of this Factsheet are to define the concept of branding

    and identify the way branding is used in various areas of the media,

    including:

    • The use of branding in advertising,

    • The use of branding by media institutions,

    • The branding of celebrities.